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La Française des Jeux Set to Buy Kindred Group for $2.5 Billion

La Française des Jeux (FDJ), France's acclaimed gambling company, has undergone a strategic endeavour by proposing to acquire Kindred Group, which is an influential entity in the realm of online betting. This move, involving a sum of approximately $2.5 billion, represents a monumental shift in the European online gambling sector.

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FDJ in bid to acquire Kindered Group
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The Dynamics of the Deal

The proposal by FDJ to acquire Kindred Group for a sum of 27.95 billion Swedish kronor (around $2.67 billion) signifies a major leap in the evolution of the online gambling industry. Kindred Group stands out with its portfolio of prominent brands including 32Red, Unibet, and FDJ’s offer, which amounts to a 24% premium over Kindred’s last traded share price, translates to a cash offer of 130 kronor ($12.4) per share.

A Paradigm Shift in Global Gambling

FDJ is poised to significantly augment its global stature through the acquisition of Kindred Group. The strategic move represents a pivotal evolution in its business strategy, aimed at diversifying and strengthening its market presence. The integration of Kindred’s substantial customer base, which spans over 30 million users across continents including Europe, North America, and Australia, marks a critical juncture in FDJ’s journey towards becoming a global gambling powerhouse.

The financial implications of this acquisition are substantial: FDJ’s current overseas gross gambling revenue, constituting 6% of its total revenue, is projected to escalate to approximately 20% post-acquisition. Furthermore, the acquisition is set to improve the company’s digital operations, with online business revenues poised to rise from 14% to an impressive 29%.

A Forward-Looking Strategy

The acquisition of Kindred Group underscores a deep understanding of the industry’s trajectory and the critical role of digital platforms in shaping future gambling experiences. The merger is not merely a reaction to current market trends but is a well-calculated strategy to position FDJ at the forefront of the digital gambling revolution. This strategic move is designed to align with shifting consumer preferences and technological advancements, ensuring FDJ’s sustained relevance and leadership in the digital gambling domain.

Regulatory Complexities & Shareholder Considerations

In the landscape of high-stakes acquisitions within the gambling sector, regulatory compliance is a paramount concern. The unanimous endorsement of the acquisition by the boards of FDJ and Kindred Group reflects the anticipated mutual benefits of the merger. Kindred’s encouragement of its shareholders to accept the offer further signifies confidence in the potential synergies and growth opportunities that the partnership promises.

The initiation of the tender offer on February 19 marks the beginning of a crucial phase, extending for up to nine months, where regulatory clearances will be diligently pursued. This period is instrumental in ensuring that the merger adheres to the rigorous standards set by governing bodies and meets all legal prerequisites. Successfully completing this phase is essential to the realisation of the merger, as it involves a thorough examination of all aspects of the deal, safeguarding stakeholder interests, and ensuring compliance with the regulatory frameworks of the gambling industry.

A Momentous Decision with Profound Implications

The prospective acquisition of Kindred Group by FDJ is a momentous decision with profound implications for the global gambling industry. The strategic move exemplifies FDJ’s ambition to expand its international influence and consolidate its position in the rapidly evolving digital casino market. As the merger process progresses, industry observers will be closely monitoring how FDJ and Kindred Group overcome regulatory obstacles and how this union reshapes the dynamics of the online gambling sector.

Written by

Nathan Harper

Nathan Harper


Nathan is one of the most knowledgeable casino writers we've ever seen. He has seen everything there is to see within the online casino industry and therefore specializes in anything we throw at him.

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